We’re burning BBQ to the ground to give everyday legends (and pros!) an outrageously good grilling experience.

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Our epic, expansive portfolio of BBQ products is united by three traits:

  • 🌿 NATURAL, FOR REAL

    No BS. No chemicals. No fillers. Nothing to hide. Made exclusively from natural, non-toxic sources and materials.

  • 🏆 UNREASONABLE PERFORMANCE

    Premium, award-winning products perform so well that you can use LESS (or use them again!). Our hero fuels are unreasonably large, pure, hot and long-lasting.

  • 🔥 RELENTLESS INNOVATION

    We scour the world to bring you unique, uncommon ingredients, formats, flavors and packaging to elevate the BBQ experience.
CHECK OUT THE WHOLE LINEUP HERE

Jealous Devil Lineup

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